What in the world would compel a multi-millionaire CEO to respond to email messages from mere mortals, i.e., end users of his company’s products? Although nobody knows the answer for certain, hundreds of ordinary people around the world have rejoiced at being the recipient of some kind of response from the enigmatic and prominent face of Apple, Inc.
Many of Steve Jobs’ communications were simply “Yep,” “Nope,” or some form of “It’s coming soon.” At times, he would pontificate on the merits of some particular philosophy; other times he would lambast the original writer for being critical, judgmental, or stupid. He also sent out a fair number of emails that were purposefully misleading about products and timelines, and he sent these to journalists as well as the general public.
The author admits that he has no way of knowing for certain how many of the emails he presents in this work are authentic, but he does explain how he decided to sort through them, and his reasoning seems sound. Additionally, as many of the replies are somewhere between sarcastic and scathing, it is easy to believe in their collective authenticity.
Regardless of one’s choice of OS, smartphone, or tablet, there is no doubt that Steve Jobs left an enduring mark on the world of technology. He was as famous for his privacy as he was for his creative genius, and this short ebook offers an entertaining (albeit superficial) look into his thoughts about the very products that much of the world adores.
Rated: Moderate. Two f-bombs and a handful of other crude terms.