Free is not what you think. Sometimes it is zero cost, sometimes it is zero risk, and sometimes it is neither. Yes, on occasion, free can be pretty darn expensive.
The author leads us very gently, very logically, through the history, philosophy, definitions and future of free. I was completely amazed at how complicated (and yet mesmerizing) the concept of free really is. Like many of us, I thought the idea pretty simple. Free is free. And yet, especially in our digital world, it is not always as clear-cut as that, and so, we have Chris Anderson to thank for the highly informative and completely captivating tale of free.
This book is not intended just for persons laboring in the business world; it really is for everyone, providers and consumers alike. Both groups will find useful nuggets of wisdom in this work. And guess what? You can listen to the entire book, for free! As of this writing (November 2010), you can download each chapter of the book as an individual podcast via iTunes. Simply search the Podcasts using the book title: Free: The Future of a Radical Price.